Vojenské Rozhledy

Czech Military Review

Vojenské rozhledy / Czech Military Review Nr. 2/2025, Vol. XXXIV. (LXVI.): 66-97


(Re)Framing the Frontlines: The Role of Strategic Communication in the Russian-Ukrainian WarReviewed - Research

Iulia-Alexandra Cojocaru Author profileORCID...1, Marinel-Adi Mustață1
1 “Carol I” National Defence University, Bucharest, Romania

This paper examines the role of strategic communication in military operations, with a focus on its impact during the first year of the Russian-Ukrainian war. Using a process-tracing methodology, the study explores whether Ukrainian strategic communication was decisive in resisting Russian attacks. Our findings indicate that strategic communication functioned as a central component of Ukraine’s defence. Effective messaging mobilized broad support from diverse actors, including state entities with no regional stakes and non-state contributors such as civilians, volunteer fighters, and organizations, driven by motivations beyond self-interest. Ukraine’s resilience stemmed not from a deceptive Russian strategy (i.e., a lack of genuine intent to engage in a full-scale war), but from its bold counter-offensive, bolstered by international aid - support amplified and sustained by the strategic communication efforts that shaped global perceptions and secured critical assistance.

Keywords: Case-study; Empirical Research; Hybrid Warfare; Process-tracing; Russian-Ukrainian War; Strategic Communication, (StratCom)

Published: January 2, 2026  Show citation

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Cojocaru, I., & Mustață, M. (2025).
(Re)Framing the Frontlines: The Role of Strategic Communication in the Russian-Ukrainian War. Czech Military Review, 106(2), 66-97
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